How marketing leaders at Clinique and ScottsMiracle-Gro are meeting consumers where they are online—and in AI

The two legacy brands opened up about their strategy in a discussion with Fast Company at SXSW.

It might not seem like the maker of lawn and garden products and a skincare and cosmetics company have much in common. But both ScottsMiracle-Gro and Clinique have recognized that people are likely to seek out advice online these days, which is why they’re meeting consumers where they are with educational resources.