Empty nester women: The new targeting market?

Marketers have a growth opportunity with this increasing, overlooked segment.

There’s a tremendous, ageless opportunity hiding in plain sight, but marketers need to look through a different lens to see it. Right now, there are some 35 million U.S. empty nester women, as I calculate it, and a growing percentage of them are single. They aren’t retreating into rest and relaxation; they are stepping out to exult in activities they finally have the time, money, and motivation to pursue.