Samsung Elevates Gaming at BGS 2025 with Full Ecosystem: Galaxy Devices, Neo QLED, OLED, and Odyssey Monitors
Samsung announces its participation in the Brasil Game Show (BGS) 2025, the largest electronic gaming event in the Americas, taking place from October 9 to 12 at the Anhembi District in São Paulo. With a 1,000m² booth full of exclusive games and extensive gameplay, Samsung strengthens its commitment to the gaming community by showcasing the power of a robust ecosystem that provides complete solutions and ideal devices for every type of player, whether on PC, TV, or Smartphone.
The Samsung booth at BGS 2025 will feature exclusive activations in partnership with heavyweight names in the gaming universe, including CriticalLeap, Electronic Arts, Pokémon GO, Riot Games, SEGA, Snapdragon, and Supercell. There will also be a dedicated space for the Galaxy Store, the official Samsung app store, offering the chance to win discount vouchers for in-game items, enhancing the visitor experience both in and out of the game.
“Samsung believes that Gaming is for everyone. That’s why, in 2025, we reinforce our ‘Samsung is Game’ concept with the ‘Innovation for All’ pillar, recognizing that, just like for music and movie fans, ‘being a gamer is simply about playing.’ Our campaign features players of different ages, contexts, and worlds to show that gaming can be fun, competition, a profession, and even inclusion. We want every person to find the best way to live this experience with Samsung,” explains Thiago Cesar, Marketing Director of the Consumer Electronics division at Samsung Brazil.
Under the tagline “Samsung is Game,” the brand reinforces its leading role in the universe by delivering a robust ecosystem of products that cater to the most diverse types of games and player profiles—from amateur to professional, including streamers and content creators—always delivering performance and specifications to help them excel.
Immersive Technology and Experience
Odyssey Area
During the four days of BGS 2025, visitors can test the brand’s main releases across different categories. For PC gamers, the Odyssey monitor line will be available in high-performance gaming stations.
A major highlight is the recently launched Odyssey OLED G6 500Hz—the world’s first OLED monitor with a refresh rate up to 500Hz*—which delivers breathtaking realism on its 27 inches, plus smooth gameplay and an extremely fast response time of 0.03MS GTG1.
Another model present is the Odyssey 3D, which will bring all the innovation of three dimensions without the need for special glasses to BGS 2025. Among the product’s main features are its 4K screen, 165Hz2 refresh rate, and near-instantaneous 1ms3 GtG response time.
Visitors can also check out the full immersion promoted by large-screen monitors in fully dedicated stations. There, they will find the 57-inch Odyssey Neo G9, a model designed for extraordinary experiences. The screen features ultra-high DUHD (Dual Ultra-High-Definition) definition, in addition to a 1000R4 screen curvature with a 32:9 aspect ratio. Following the large-screen concept, another model present is the 49-inch Odyssey OLED G9, which offers image quality and color fidelity, thanks to OLED technology combined with exclusive quantum dots to present much brighter images. The model also boasts a refresh rate of up to 240Hz and an 1800R curved screen.
There is also a station focused on the Odyssey G5 monitors, promoting enhanced realism for BGS 2025 visitors through its QHD resolution, resulting in a pixel density 1.7 times greater than an FHD monitor, in addition to a 165 Hz refresh rate, which eliminates lag for thrilling, ultra-smooth gameplay and a 1000R curved screen.
Those who want to get up close to the Odyssey family monitors can test games like the super-release Battlefield 6, exclusively at the Samsung booth.
Smartphones and Tablets
For mobile players, in the Galaxy area, it will be possible to test the full performance of the brand-new Galaxy S25 FE. An interesting AI feature for gamers is Circle to Search with Google5, which allows circling an item or challenge on the game screen to access tips and tactics—all in a floating view that doesn’t interrupt gameplay.
The public can also test other Samsung releases at BGS 2025 that combine graphic power, enhanced cooling, artificial intelligence, and optimized gaming features. This includes the Galaxy S25 Ultra, the ultra-thin Galaxy S25 Edge, the Galaxy A56, as well as the Galaxy Z Fold7 foldable smartphone, the thinnest Fold ever made by Samsung, which can be tested with games like EA SPORTS FC™ Mobile.
The new Galaxy Tab S11 series, the ultra-thin and ultra-powerful Galaxy Tabs, with a wide Dynamic AMOLED 2x screen, 120Hz refresh, and extremely high quality, developed to offer high productivity linked to AI features, and with the keyboard cover and S Pen included, will also be available for testing games like Clash Royale.
And for the third consecutive year, Qualcomm will be present with the Snapdragon brand, highlighting the power of the Snapdragon 8 Elite for Galaxy in the Galaxy S25 Ultra, the ultra-thin Galaxy S25 Edge, and Galaxy Z Fold7 smartphones. Designed for those who intensely live the gaming universe, the platform enables cutting-edge performance, superior mobile gaming experiences, and on-device artificial intelligence that increases productivity and simplifies daily life.
Notebooks
For those who prefer to play on PC, the Galaxy Book4 Ultra notebook will be available with the game Netherworld Convenant, from CriticalLeap, showcasing its full performance, guaranteed by Intel® Core™ Ultra 9 and Intel® Core™ Ultra 7 processors, the former being responsible for delivering 16 cores for greater performance and, consequently, 10% more performance compared to its predecessor.
The model also features an NVIDIA® GeForce RTX™ 4070 graphics card (also available in the NVIDIA® GeForce RTX™ 4050 version) to run the most diverse content with fluidity and fast data processing.
All this performance raises the standard of the Galaxy Book4 Ultra with its touch-sensitive Dynamic AMOLED 2X screen, combined with high 3K resolution, 120 Hz adaptive refresh rate, and SGS “Gaming Performance” certification, ensuring ultra-fast 0.2 ms response.
Vision AI TVs: Neo QLED and OLED
Visitors can also experience the recently launched Vision AI TVs in themed areas with models up to 115”, such as the Vision AI Neo QLED QN90F TV, which brings integrated artificial intelligence into functions like AI Game Mode, which automatically recognizes the game genre and applies specific picture and sound settings, instantly. Additionally, visitors can check out the full performance of the QN1EF, QN70F, and QN85F models.
The OLED S95F makes its presence felt with a processor that combines the perfect contrast of individually lit pixels. The result is vibrant colors, absolute blacks, and optimized brightness levels even in complex scenes, ensuring a cinematic experience in any environment. Furthermore, the model stands out for its fluidity in games, with a refresh rate of up to 165Hz. Other Vision AI OLED TV models will also be available at BGS 2025, such as S90F and S85F.
In the QLED field, the QEF1 and Q7F are available for experimentation and will show their power thanks to over 1 billion colors with True QLED technology and Gaming Hub, with access to thousands of games on Xbox Cloud Gaming and Nvidia GeForce Now platforms, without the need for downloads or consoles. The models also feature Motion Xcelerator for even more fluid movements in every scene and a Game Menu, to zoom in on mini-maps or even create a virtual crosshair to facilitate gameplay.
To complete the audiovisual experience, Samsung brings all the immersion of the brand’s Soundbars to BGS. When visiting the booth, visitors can check out the B400F, the entry point into the world of immersive, high-quality audio, with a powerful 2.0-channel sound system and integrated woofer, offering deep and enveloping bass. Another Soundbar integrated into the demonstration areas is the Q800F, with 5.1.2 channels. With its enveloping sound thanks to new physical side and upward-firing speakers, it also features a 6.5-inch active unit and an 8-inch passive subwoofer.
Finally, the Q930F is also present and stands out for offering sound that moves around users in three dimensions, creating a wider sound stage and an expanded, detailed listening area. All this thanks to a 9.1.4 channel audio experience, with a 6.5-inch subwoofer in a compact design.
To enjoy this entire experience, visitors can test games like EA SPORTS FC™ 26, Sonic Racing: CrossWorlds, the releases Battlefield™ 6 (exclusive to the Samsung booth), and Ghost of Yōtei, among others.
Exclusive Galaxy Store Activations
The Galaxy Store, Samsung‘s official app store, will also be highlighted, with collaborative activations featuring a major mobile gaming title, Pokémon GO.
More than an app store, the Galaxy Store is a hub of experiences for the Galaxy ecosystem. The platform offers the public exclusive content and benefits, such as apps developed especially for Galaxy devices, weekly coupons, offers with gamification elements, and advanced personalization options—allowing the user to customize their smartphone with exclusive themes, icons, and fonts. The store also offers simplified payments via Samsung Checkout, with the convenience of accepting PIX.
At BGS 2025, the public can immerse themselves in this universe and participate in interactive experiences that connect the gaming world to the Galaxy ecosystem. Activations include:
- Team GO Rocket Challenge: challenges visitors to face a live Team GO Rocket member during the fair and win in-game Pokémon GO items;
- Galaxy Store PokéStop: dedicated space for charging mobile devices;
- You Inside the Game: an Instagrammable action that will allow visitors to take a photo as if they were inside the Pokémon GO universe, framed by the new Samsung Galaxy S25 FE; participants who post the photo will receive a Galaxy Store discount coupon to use in the game.
- Pokémon GO Galaxy Store PvP Challenge: players will duel live on Galaxy smartphones, with prizes, vouchers, and special gifts.
And finally, visitors can leave their mark by signing the Galaxy Store logo. It will also be possible to find Galaxy Store promoters circulating through the fair corridors, distributing discount vouchers to those who play with Galaxy Store apps.
With local support and content curation, the Galaxy Store offers players an optimized, secure, and complete experience, reinforcing its role as the entertainment and benefits hub of the Galaxy ecosystem.
Strategic Partnerships
Samsung also strengthens its presence at BGS 2025 through strategic partnerships with brands and publishers that are references in their segments.
In the gaming universe, the booth will feature exclusive activations in collaboration with CriticalLeap, Electronic Arts, Pokémon GO, Riot Games, SEGA, Snapdragon, and Supercell. Visitors can play titles like Battlefield™ 6, EA SPORTS FC™ 26, Persona 3 Reload, Ghost of Yōtei, Sonic Racing: CrossWorlds, Death Stranding 2: On the Beach, MARVEL Cosmic Invasion, Pokémon GO, Wild Rift, and other hits in dedicated areas, with challenges and personalized experiences.
Follow Samsung‘s complete schedule at BGS 2025 on the Samsung Newsroom Brazil.
* World’s first monitor sold with an OLED panel and 500 Hz refresh rate. Sold from 05/12/2025 in Singapore, Thailand, Vietnam, and Malaysia. 1 Based on GtG measured under internal test conditions. Results may vary depending on content and monitor settings. GtG (Gray to Gray) measures the time it takes for a monitor pixel to change from one gray value to another. 2 Refresh rate and response time may vary based on input source performance. 3 ‘1ms’ means one millisecond, which is the average response time interval between 1.00 ms and 1.99 ms, truncated to an integer. Based on GtG measured under internal test conditions. Results may vary according to content and monitor settings (requires ‘Extreme Mode’ setting). GtG (Gray to Gray) measures the time it takes for a monitor pixel to change from one gray value to another. 4 In Cockpit mode, Multi View displays up to 3 screens on a single monitor. 5 Circle to Search is a trademark of Google LLC. Shortened and simulated sequences. Results for illustrative purposes only. Service availability may vary by country, language, and device model. Internet connection required. Users may need to update Android and the Google app to the latest version. Works on compatible apps and surfaces. Results vary depending on visual matches. Accuracy of results is not guaranteed.
Source: https://news.samsung.com/
The post Samsung Elevates Gaming at BGS 2025 with Full Ecosystem: Galaxy Devices, Neo QLED, OLED, and Odyssey Monitors first appeared in OverBR.
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