AI will power Fandom, from spectator to costar

Artificial intelligence is enabling fan experiences that are persistent, co-created, and reciprocal.

For decades, the relationship between a fan and a content franchise was defined by scarcity: You watched a movie or binged a season, then had to wait months or years for the next installment. Fans were spectators, limited to going to the concert, game, or movie, buying merch, and tweeting about their favorite moments.