Branded entertainment will just be entertainment in 2026
What marketers need to know to win in the new battle for attention, as Instagram heads to TV and Hollywood wants their money.
We’ve had branded entertainment since Procter & Gamble invented soap operas back in the 1930s. But today, brands are forced to diversify the ways in which they gain and hold our attention. It’s no longer as viable or effective to depend on traditional paid media tools.
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