5 top CMOs dish on 2025, how they’re preparing for 2026

Hear directly from the world class CMOs at McDonald’s, State Farm, Kraft Heinz, Hinge, and Crayola on how they survived ’25 and will click in ’26.

Never before has the CMO position been more complex—or more essential to driving business results. The mark of success for any chief marketing officer is their impact on the long-term trajectory of a beloved brand.