Apple’s new holiday ad is a wonderland of puppets and practical effects

Every element of the spot, from the forest critters to the winter landscape, was rendered by hand.

In Apple’s new holiday ad, “A Critter Carol,” a group of woodland puppets frolic in a wintery forest to a wildlife-themed parody of the Flight of the Conchords’s song Friends. Every element, from the puppets to the set and even the ad’s typography, was rendered using practical effects.