Candylab rebranded its retro toy cars to reach kids and ‘kidults’

The new look includes three fresh logos inspired by vintage car fonts.

When Vlad Drǎgușin founded his midcentury inspired toy car company, Candylab, in 2013, he had a Kickstarter page and a dream. His goal was to create wooden model cars inspired by hot rods and classic American car designs; toys that would be both durable enough for play and sleek enough for display. As it turns out, there’s a major growing market for that kind of thing—and Candylab just rebranded to capture it.