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Columbia’s new Star Wars drop walks thin line between cosplay and clothing

The outerwear brand has perfected the art of IP-wear.

Columbia Sportswear just lauched its Endor collection, and I want it all. Inspired by the clothes worn by the rebel squad that took on the Death Star’s shield generator in Return of the Jedi, it’s the latest and largest Star Wars drop from Portland, Oregon-based company. It’s also the best fit for the brand since its Empire Strikes Back‘s Echo Base Han Solo parkas, which I missed back in 2017, and I will forever feel like a dumb Tauntaun for not grabbing one (they run for almost $1,000 each now).

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I'm Augusto de Paula Júlio, creator of Tech Next Portal, Tenis Portal and Curiosidades Online, a hobby tennis player, amateur writer, and digital entrepreneur. Learn more at: https://www.augustojulio.com.