Visa’s next World Cup move: Soccer-themed art
Visa CMO Frank Cooper III tells Fast Company the value his brand gets from tapping 20 artists from 6 countries to make art for the World Cup.
Just before Friday’s draw for the FIFA men’s World Cup 2026 group stage, Visa is launching an artistic update to its sponsorship of the tournament. The brand just announced a new partnership with Pharrell Williams’ Joopiter auction and e-commerce platform, on a new World Cup-themed art collection, featuring 20 different artists from six continents.
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