How SailGP turned the niche sport into a $200 million celebrity investment magnet

Featuring sprints where catamarans hit 62 mph, SailGP now reaches a global broadcast audience of more than 200 million.

This summer, Ryan Reynolds and Hugh Jackman became co-owners of Australia’s three-time champion SailGP team. Days earlier, Anne Hathaway joined a female-led consortium purchasing Italy’s team for around $45 million. Kylian Mbappé has bought into France’s squad, while Sebastian Vettel, Deontay Wilder, and DeAndre Hopkins have each acquired stakes in teams.