The ChatGPT effect: How AI changed the way people search for things
Traditional search engines are still the backbone of the online information ecosystem, but searching has shifted in measurable ways with ChatGPT.
Three years ago, if someone needed to fix a leaky faucet or understand inflation, they usually did one of three things: typed the question into Google, searched YouTube for a how-to video or shouted desperately at Alexa for help.
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