Black Friday 2025 boycotts: ‘Mass Blackout’ and ‘We Ain’t Buying It’ protests will target Trump and billionaires. Here’s what to know

Grassroots movements are urging Americans to refuse to shop or even work this Thanksgiving, to send a message about the widening wealth gap.

In our consumer driven culture, when the cost of goods is soaring, one of the most radical things you can do is not to buy anything over Black Friday. That’s the message from “Mass Blackout,” a coalition of grassroots groups that are protesting the Trump administration’s policies and urging you not to participate in this year’s extended Black Friday sales.