The secret recipe behind Pop Mart, Mixue, Din Tai Fung’s success
A new trend report from TBWA unpacks what Asia’s brightest exports get right about building a brand.
Soooo, do you Labubu? The furry creature went viral this year thanks to Dua Lipa, Blackpink’s Lisa, and Kim Kardashian all buying into the adorably bizarre, plushy monsters. The results were millions in sales, long lines, and frantic scrambles as people tried to get their hands on this latest trendy phenom.
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