Bogg has sold $200 million worth of beach bags. Now it wants you to carry one to dinner

Bogg’s new Bougie bag is a quilted, ‘fancier’ version of its popular carryall. And yes, it still has holes.

Over the summer, Bogg bags were ubiquitous at beaches and parks. This year alone, the company has sold more than $100 million of these plastic totes full of holes that come in a rainbow of colors. But now, the brand is trying to get you to bring your Bogg bag to dinner at a fancy restaurant, or the office, or a hot date.