Adam Grant on lessons from the pandemic, datum versus data, and how abstract numbers can lead to very real human outcomes

In this excerpt from the new book ‘Speak Data,’ the Wharton professor and best-selling author shares his thoughts on how we interpret and communicate information

Data is an omnipresent facet of modern existence, yet the current discourse around it is often too technical, academic, and inaccessible to the average person. Speak Data, the book I’ve just published with my coauthor Phillip Cox, emerges from more than 15 years of living and working with data, both as designers and as human beings.

Instead of a textbook or how-to manual for designers, we imagined a more accessible exploration of the human side of data, enlivened by the perspectives of experts and practitioners from many disciplines—from medicine and science to art, culture, and advocacy. In an era when we are all talking about AI, the climate crisis, surveillance and privacy, and how technology shapes our choices, we wanted to reframe data not as something cold or distant, but as something deeply personal: a tool we (as human beings) can wield to understand ourselves and the world better. The book explores what we call Data Humanism, an approach that brings context, nuance, narrative, and imperfection back to the center of how we collect, design, and communicate data.